The Advertising Effect: How to Change Behaviour
Adam Ferrier
Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
หมวดหมู่:
ปี:
2014
ฉบับพิมพ์ครั้งที่:
1
สำนักพิมพ์:
Oxford University Press
ภาษา:
english
จำนวนหน้า:
240
ISBN 10:
0195593928
ISBN 13:
9780195593921
ไฟล์:
EPUB, 943 KB
IPFS:
,
english, 2014
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