Interpreting Television News
Gabi SchaapTelevision news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.
ปี:
2009
สำนักพิมพ์:
De Gruyter Mouton
ภาษา:
english
จำนวนหน้า:
333
ISBN 10:
3110216078
ISBN 13:
9783110216073
ซีรีส์:
Communications Monograph [CM]; 7
ไฟล์:
PDF, 1.81 MB
IPFS:
,
english, 2009